Many women get stuck at a certain level in their business and can't figure out how to get to the next level. Particularly if you are a coach, consultant, or a service-based entrepreneur you may find yourself struggling with an up and down money cycle and feeling trapped under a financial glass ceiling. Does that resonate with you? If you're anything like the women that I work with I know that you want a business and income breakthrough. You secretly wonder what your competitors are doing to consistently attract their ideal clients and maintain consistent cash flow. You're tired of working way too hard for too little money, and you want the fastest and simplest way to attract more clients, grow your business, and increase your income. Your competitors think differently about the way they offer their services. They understand that their clients are not willing to invest in coaching or consulting, and that what they really want are solutions. Your competitors are adding highly leveraged, lucrative platinum style programs and products to their business model, and that allows them to generate consistent cash flow and have an edge in the market.
As a service based entrepreneur, to increase your income quickly will require you to think differently about the way you offer your services and position what you offer as a solution. Packaging your services into programs and products that provide the answer to your clients' most pressing needs is, by far, the best way to create consistent cash flow and stop struggling with the feast or famine cycle. Here are just some of the advantages of using this strategy:
-Your clients achieve better results when you create a program or product that provides a specific outcome or result
-You can create multiple offers that meet your clients' current needs and give them opportunities to invest with you at deeper levels
-Marketing your services becomes easier when you can present your services in a more tangible way
-You can leverage your time and help more people by creating passive income opportunities from programs or products that do not require live interaction with your clients
It's clear that there are many benefits to developing a plan to package your services; however, there are several reasons why entrepreneurs don't take this approach with their services. I have had countless consultations with women who have been in business for years yet they still don't feel ready enough to package their services. Some of them have tried to bundle their services, but they did not fully grasp the concept of packaging. Many of them come to me once they have reached their breaking point, and they lie awake at night worrying about how to make more money so they don't have to go out and get a job.
When you learn how to package or productize your brilliance you can make more money with less time and effort. You can create programs and products that range from entry-level all the way up to high-end offers. This allows your customers and clients the opportunity to reinvest with you as their needs grow, and their trust in you and themselves increases. Your ideal clients will want opportunities to experience you at deeper levels, and creating multiple offers allows them to start where they are and work their way through your offerings. In a crowded marketplace packaging your services positions your business for exponential growth.
Are you currently packaging your services? If so, please comment and share your experiences.
Desiree Stafford is a Business Breakthrough Expert helping women entrepreneurs who have reached a plateau create business and income breakthroughs. She specializes in helping her clients package their services into lucrative programs and products, so that they experience rapid growth and increased cash flow.
By Desiree T Stafford
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